Website Resources
Articles, Tools, Information
New from Financial Wisdom!
Examples of Financial Wisdom Services and Products

Financial Wisdom offers website content to increase the effectiveness of financial institution websites.

Flexible Content Solutions - (for those wishing to manage content on their website and for other marketing efforts).
Library of Content Service
Cross-Selling Content Modules
Electronic Display Content
Spanish Content Service

Branded Linked Services - for those looking for simple and easy ways to add value to their websites.
Financial Tool Kit
Financial Foundation Center
Small Business Resource Center
Kit de Herramientas Financieras
Monthly OnLine Newsletters

These services are built around four principles:
  • Relevant content increases traffic, cross-sells and strengthen relationships.
  • Consumers want to make better informed decisions.
  • Useful content and resources positions an institution's financial products as solutions to consumers' needs.
  • Content solutions must be flexible and easy to implement.

Resources for identifying opportunities and solutions.

Financial Solution Center
Tools, resources and information for your website presented in the same way that consumers think about their finances.
Visit a sample.

Cross Selling Content
for loan and deposit products - Focus on consumers' needs, provide tools (information and calculators) for informed decision making and integrated solutions.
Visit a sample for deposits.
Visit a sample for loans.

Financial Tool Kit - Check out the Basic Financial Planning Checklist to see how financial education can be a powerful cross-selling tool. Visit a sample.

Financial Education Center - Entry point to four branded educational sites lets your website visitors choose the tools that are right for them. Visit a sample.

Electronic Display Content - Financial Factoids and Q&As can make your kiosks and branch signage more effective. See samples.
Cross Selling Content
Deposit Products
Loan Products
Save for Retirement Financing Your Auto Purchase
Fund Your IRA Evaluating Your Mortgage Options
Reduce Your Mortgage Payment with a Larger Down Payment Does Your Adjustable Rate Mortgage Still Make Sense
Reduce Your Auto Payment with a Larger Down Payment Consider Refinancing Your Mortgage
Save for Your Vacation Home Equity Loans
Save for Your Honeymoon Combining Your Mortgage and Home Equity Loan
Save for College Replace Credit Card Debt with a Home Equity Loan
Save for Any Reason Debt Consolidation

"Pure" Content Services
Library of Content - complete listing of what is included in this service.
Articles for Young Adults

Branded Linked Resource Centers
Financial Education Center
Financial Foundation Center
Financial Tool Kit
Kit de Herramientas Financieras
Small Business Resource Center

Online Monthly Newsletters

For Consumers
For Small Business
Website Content can be powerful. Put Useful Financial Resources to work on your website.

Subscribe to our e-Bulletin to receive our insights on using website content to position your products as solutions and making your website more effective.

Fresh content in your website, electronic newsletters and informative newsletters can add value to all your marketing efforts. Financial institutions that provide financial solutions and help consumers reach their financial objectives can create the type of financial relationships wanted and needed by today's financial consumers.


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