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Finance
101: Targeted eMail Series
Give consumers the information they need
to make informed decisions.
Respond
immediately to a consumer's interests with an effective use
of financial educational content and product positioning.
The Finance 101: Targeted eMail series educates and builds
trusted advisor status for your institution. Let consumers
tell you what they care about and then respond with the information
they want with your products as the solutions to their needs.
What
is the Finance 101: Targeted eMail Series?
This series of eNewsletters is designed to respond to consumers'
specific areas of interest. Each newsletter includes articles
focused on their interest with the ability to include your
corresponding product information. After subscribing to a
Finance 101 eMail Series, consumers will receive a weekly
electronic newsletter on a topic. Consumers get the information
they want and you build an increased awareness as a supplier
of useful information and as a source of the financial product
or service they need.
Eight
Targeted Areas of Interest
- Buying
a first home
- Establishing
a household
- Funding
a college education
- Basic
Financial Planning
- Investing
- Managing
insurance needs
- Reducing
taxes
Summary
Finance 101: Targeted eMail Series works because it provides
consumers exactly what they ask for. Promoting your products
that are directly related to what the consumer wants has the
benefits of repetition, facilitates the purchase decision
and leverages your online capabilities.
Learn
More
Financial Wisdom and Endai Worldwide have teamed to provide
this innovative service. Learn more by visiting their websites
or calling Joe Beccalori at Endai
Worldwide (1-866-897-6584, ext. 115) or Mike Patterson
at Financial
Wisdom.
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