Cross-selling is often called the "holy grail" of marketing. Sales to those with existing relationships are more profitable and increasing the number of product relationships with a consumer reduces the chances of attrition.

Cross Selling Modules

• Engaging content
• Integrated calculators
• Online forms and links for enable immediate action

Flexible Uses
Rotate images and descriptions on your home page and add links to your product pages.

Cross-selling content modules are included in the Library of Content service or as branded links.

Call 800/723-7237 or email to discuss this tool to make your website an effective cross-selling marketing tool.

Cross Selling Content Modules

Your website can be as effective in cross-selling additional products as the well-trained and motivated personal service representative in a branch. As more consumers use your website instead of visiting a branch, it is essential that your site has a cross-selling focus just like your branches.

Financial Wisdom offers Cross-Selling Content modules to enable your website to more effectively cross-sell deposit and loan products and services. This content is available as part of the comprehensive Library of Content or as a branded link service.

Deposit Products			Loan Products
Save for Retirement	Your personal savings may be the only component of your retirement plan you completely control. Having more is better than having less. Set a goal, determine what you need to save to each and start saving the easy way.		Financing Your Car Purchase	Buying a new car is exciting, but can be stressful. You can reduce that stress by having all of the financial aspects in place before you step into the showroom.
Fund Your IRA	Your IRA is one of the four main components of a financially secure retirement. Start a monthly automatic savings plan and fund your IRA contribution by the end of the year.		Evaluating Your Mortgage Options	Choosing a mortgage should include evaluating mortgage types, rates, lengths, terms and your financial objectives.
Reduce Your Mortgage Payments with a Larger Down Payment	Your mortgage payment is determined by the rate and how much you borrow. There is little you can do to reduce the rate, but you can reduce your make your payments smaller with a larger down payment. Compare payments with different rates and different down payments.		Does Your Adjustable Rate Mortgage Still Make Sense	The spread between rates on ARMs and fixed mortgages has shrunk considerably over the past few years. Now may be the time to refinance into a fixed rate mortgage.
Reduce Your Car Payments with a Larger Down Payment	If you are planning on buying or leasing a car, a larger down payment will make your monthly payments smaller. Compare payments with a larger down payment and start an automatic monthly savings plan now.		Consider Refinancing Your Mortgage	Periodically examining your existing mortgage and potential mortgage options makes sense. As part of this review, be sure to review rates, mortgage types, costs and your financial objectives.
Save For Your Next Vacation	If a vacation is in your plans, consider the financial aspects along with your itinerary. How much is it going to cost and how are you going to pay for it? Take a few steps now and you will enjoy it even more.		Home Equity Loans	The equity in your home can be a powerful tool in managing your overall financial situation. Home equity loans can provide convenience, attractive rates, tax benefits and flexibility.
Save For Your Honeymoon	If a honeymoon is in your plans, consider the financial aspects along with your itinerary. How much is it going to cost and how are you going to pay for it? Take a few steps now and you will enjoy it even more.		Combining Your Mortgage and Home Equity Loan	If you have a mortgage and home equity loan, now may be the time to consider consolidating them into a new mortgage. Evaluate your options and make an informed decision.
Saving for College Made Easy (or at least easier)	While costs vary from school to school, the costs of sending a child or grandchild to college are high and getting higher. Learn what those costs may be for your family and how to start saving the easy way.		Replace Your Credit Card Debt With a Home Equity Loan	Credit cards are convenient, but they often charge high interest rates on unpaid balances. Replacing credit card debt with a home equity loan may save you money and provide other benefits.
Save for Any Reason	Having more money is almost always better than having less. You may be thinking of a vacation, new car, addition to your home, retirement, or just having a larger savings balance. The amount you want to save is up to you, but an automatic savings plan can make reaching that goal easier.		Debt Consolidation	Debt consolidation is debt management, not debt elimination. However, you owe it to yourself to evaluate how consolidating many of your debts into one may save you money and make your financial life less stressful.

Each module consists of a short piece of content that you would feature or rotate on your home page, an informative article that also includes customized calculators to further engage the customer, and for deposit products online forms the consumer can complete to enroll for direct deposit, payroll deduction or an automatic transfer savings plan. The modules would be customized for your products and services with links to product pages and your online banking pages.