website resources can be one of the most valuable services you provide
to consumers. Calculators are important, but consumers also want
relevant information to better understand their issues and make
Here are some
ideas that you may find helpful as you consider how Financial Wisdom
content can be put to work:
Uses of Financial Wisdom Content - Starting with a central content
source, you can use the content in multiple ways - in resource centers
on your website, as content in e-newsletters and as your social
media efforts (Facebook, Twitter, Blogs).
Financial Wisdom Service Best Fits Your Needs? - The answer
probably depends on your answers to two questions - How do you wish
to use the content? - How many internal resources do you want to
devote to the initial and ongoing management of the content. The
Library of Content is more flexible and the Branded Linked Services
are easier and simpler.
the Maximum Benefit from the Online Resource Library - Along
with providing a central resource center, you can access relevant
articles from product web pages and use the articles in an electronic
Selection Guide - The Library of Content has over 300 articles
for consumers and small businesses. You may want to select content
by topic, by time of the year or based on external events.
Financial Wisdom Content in an Electronic Newsletter Program
- Electronic newsletters are becoming communication avenue of choice
for many institutions and consumers. They can be more cost effective
than traditional paper newsletters, provide more flexibility and
enable readers to take immediate action. Combining informative content
with your marketing messages will make the electronic more interesting
and more effective.