Resources and Ideas

Providing useful website resources can be one of the most valuable services you provide to consumers. Calculators are important, but consumers also want relevant information to better understand their issues and make informed decisions.

Here are some ideas that you may find helpful as you consider how Financial Wisdom content can be put to work:

Which Financial Wisdom Service Best Fits Your Needs? - The answer probably depends on your answers to two questions - How do you wish to use the content? - How many internal resources do you want to devote to the initial and ongoing management of the content. The Library of Content is more flexible and the Branded Linked Services are easier and simpler.

Getting the Maximum Benefit from the Library of Content - The CD-based Library of Content provides an extensive amount of content that can be used in many ways. Here are some ideas on how to use the Library of Content in your electronic and traditional marketing efforts.

Getting the Maximum Benefit from the Online Resource Library - Along with providing a central resource center, you can access relevant articles from product web pages and use the articles in an electronic newsletter program.

Content Selection Guide - The Library of Content has over 300 articles for consumers and small businesses. You may want to select content by topic, by time of the year or based on external events.

Two Alternatives for Your Consideration - If you are interested in providing financial tools, resources and information on your website to help visitors make better financial decisions, Financial Wisdom has two types of services you should explore - "pure content" with the CD-basedLibrary of Content and branded linked services like the Online Resource Library. Both provide a wide range of content with the flexibility to be used in multiple ways.

An Online Financial Library with Multiple Uses -Choosing what content to provide and how to present it is critical. Using a structure that enables you to access articles directly can help make your website and all your electronic marketing efforts more productive.

Using Financial Wisdom Content in an Electronic Newsletter Program - Electronic newsletters are becoming communication avenue of choice for many institutions and consumers. They can be more cost effective than traditional paper newsletters, provide more flexibility and enable readers to take immediate action. Combining informative content with your marketing messages will make the electronic more interesting and more effective.