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Using
Financial Wisdom Content in an Electronic Newsletter Program
The use of electronic
newsletters is growing. Consumers like the convenience of email
and electronic newsletters can be more cost effective and are good
for the environment. Deciding what to communicate becomes easier
with the articles from the Library of Content or Online Resource
Library. Adding informative content to your marketing messages makes
electronic newsletters more interesting and effective.
Many organizations
use a format with summaries in the email with links back to other
web pages. With a Financial Library (as part of your site) or the
Online Resource Library, you simply add those links to your emailed
newsletter. Here is an idea of what an Electronic Newsletter could
look like. When a reader clicks on the link in the newsletter, they
would link to the full article found in your Financial Library.
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Emailed
Newsletter
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Links
to full articles
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You may want
to consider selecting content on a "calendar based" approach
using seasonal themes:
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First
Quarter
Retirement & IRAs
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Second
Quarter
Simplifying Ones Financial Life
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Third
Quarter
Organizing & Planning
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Fourth
Quarter
Taxes & Estate Planning
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January
› An IRA Refresher
› Wise Retirement Investments
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April
› Ten Reasons to Consider
Online Banking
› Planning for Major Purchases
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July
› Developing a Wise Borrowing
Strategy
› Understanding and Evaluating
Life Insurance
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October
› Basics of Estate Planning
› Taxable, Tax Advantaged,
Tax Deferred & Tax Free
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February
› Components of a Secure Retirement
› IRA or Roth IRA?
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May
› Building a Ladder of CDs
› Direct Deposit
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August
› Nine Financial Planning
Basics
› Mutual Fund Dollar Cost
Averaging
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November
› Tax Implications of Home
Ownership
› Charitable Giving Strategies
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March
› Can $5000 IRA Contributions
Add Up?
› Understand the Social Security
System
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June
› Automatic Savings Programs
› Measure Your Financial Progress
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September
› Building a Stock Portfolio
› Establishing Good Financial
Habits
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December
› Family Records Almanac
› Making Annual $12,000 Gifts
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Or you may want
to use a product based approach:
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Relevant
Articles for 15 Products and Services
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Checking
Accounts
› Make Your Money Work for
You
› Direct Deposit
› The Right Types of Cash
Accounts |
Savings
Accounts
› Building a Savings Cushion
› Automatic Savings Programs
› Save For Any Reason |
Children
Accounts
› Custodial Accounts for Children
› College Funding Options
› Save For College |
CDs
› Planning for Major Purchases
› The Importance of the Federal
Reserve
› Building a Ladder of CDs |
IRAs
and Retirement
› An IRA Refresher
› Four Components of a Secure
Retirement
› Can $5000 IRA Contributions
Add Up? |
Online
Banking
› Ten Reasons to Consider
Online Banking
› Protecting Internet Activities
and Electronic Data
› Keeping Your Financial Life
Simple |
Credit
Cards
› Evaluating Credit Cards
› Protecting Your Credit Card
Activities
› Pay More Than the Credit
Card Minimum |
Mortgages
› Evaluating Mortgage Types
› Consider Refinancing Regardless
of Rates
› Refinancing Your Mortgage |
Home
Equity Loans
› Tax Implications of Home
Ownership
› Combining Your Real Estate
Loans
› Home Equity Loans |
Auto
Loans
› Buying Your First Car
› Reduce Your Auto Payments
› Financing Your Car |
Personal
Loans
› Developing a Wise Borrowing
Strategy
› Preparing to Borrow
› Debt Consolidation |
Financial
Planning Services
› Nine Financial Planning
Basics
› Planning for Your Financial
Life Stages
› Starting on the Road to
Financial Security |
Trust
Services
› Basics of Estate Planning
› Estate Planning is More
Than Minimizing Taxes
› The Meaning of Probate |
Investment
Services
› Asset Allocation
› Building a Stock Portfolio
› Financial Market Indicators |
Safe
Deposit Boxes
› Safe Deposit Boxes
› Have an Organized Financial
System
› Family Records Almanac |
Financial Wisdom
can supply the content to make your electronic newsletter interesting
and more effective. The services you need for the creative aspects,
actual delivery of the newsletter and email address list management
are available from many sources including ClickRSVP
and Endai Worldwide.
Financial Wisdom has worked with these organizations to provide
a full service solutions for clients.
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