Frequently Asked Questions

About our Library of Content - pure content service
How can I use content from the Library of Content?
Can I modify and edit articles from the Library of Content?
I want to build my own Financial Library as part of my website, how would I do that and how much effort is required for updating it?

About our Branded Linked Services
What is the process for adding a branded linked site to my website?
How much customization is possible with the linked services?
Can I provide a link from product pages to articles in the Online Resource Library?
Can I use content from the branded linked services in a newsletter or other marketing efforts?
What is the difference between the Online Resource Library, the Financial Tool Kit and the Financial Foundation Center?
Can I offer the link to a branded site to a local organization like the Chamber of Commerce or a SEG?

General Questions
I already have calculators on my site, why should I consider having more content?
We would like to have Financial Wisdom content available on our website, but which service is best?
What are the costs of the different Financial Wisdom services?
Does Financial Wisdom offer calculators?
Who writes the Financial Wisdom Content?

Questions About the Library of Content Service

How can I use content from the Library of Content?
As a subscriber, you can use the content as you wish - on your website, in newsletters and other marketing materials. The Electronic Display Content can be used on screens in your branches. You may also wish to use Worksheets, Checklist or the Family Records Almanac as handouts at workshops.

Can I modify and edit articles from the Library of Content?
As a subscriber to the service, you can use the content as you wish. You can make edits and add references to your products and services. There is no need to attribute the content to Financial Wisdom.

I want to build my own Financial Library as part of my website, how would I do that and how much effort is required for updating it?
With the Library of Content service, you can choose what content to use, how to present it and how to manage it. The Library of Content CD includes HTML formatted articles to make the process easier and templates for "front page" entry points to reference sites. You may choose to simply upload those files to your site. However, as a practical matter, you will probably want to modify the look and feel of the content to make it more compatible with your overall website design. You may also wish to modify individual articles with references to your products and services.

With the Library of Content update cycle of February, May, August and November, there are steps that should be taken.

• Review the Library of Content update CD and identify which articles have changed - separately identified in Updated Content Folder. The February update usually has the largest number of updated articles because of changes in the tax, IRA and retirement environment. In February 2008, about 60 articles were updated. The other quarters' updates usually number between five and ten.
• Decide whether these changes are ones that you want to incorporate into your website.
• Change your HTML files and upload them to your website.

Questions about the Branded Linked Services

What is the process for adding a branded linked site to my website?
Each of these sites is branded with your name and logo. Financial Wisdom hosts and manages (updates) the sites and you simply add one link to your website that takes website visitors to your branded site. This eliminates the need for you to update the site and makes the process easy for you. Branding and activating the site usually only takes a day or two.

How much customization is possible with the linked services?
The top banner is customized with your name and logo. This banner appears on the front page of the Online Resource Library as well as each of the articles.

Can I provide a link from product pages to articles in the Online Resource Library?
Yes, you would identify the URL of the article you want in the Online Resource Library and then add it to your product page. You may want to consider a "Learn More" text box on your product page with links to relevant articles. The articles would appear with your name and logo in a top banner.

Can I use content from the branded linked services in a newsletter or other marketing efforts?
As a user of a Financial Wisdom branded link site, you can also "cut and paste" content for your other efforts.

What is the difference between the Online Resource Library, the Financial Tool Kit and the Financial Foundation Center?
All three provide similar tools, resources and information to help consumers make better financial decisions. There are a few differences. The Online Resource Library is designed for a broad consumer audience. The Financial Tool Kit has a similar library of articles, but also includes a series of Checklists that help consumers address issues on a step-by-step basis. The Financial Foundation Center has additional articles for young adults as they face new financial life events and begin their financial lives.

Can I offer the link to a branded site to a local organization like the Chamber of Commerce or a SEG?
Yes, along with providing a community service, the site could service as an entry point to your website.

General Questions

I already have calculators on my site, why should I consider having more content?
Calculators are important, but ultimately they just perform math calculations. Helping consumers make better financial decisions takes more than math. Consumers will make wiser decisions if they can better understand their financial issues and understand how an institution's products and services provide the benefits they need. Website content (articles, worksheets along with calculators) can help with that understanding and help position your products as solutions. A full range of Financial Tools positions your products as solutions.

We would like to have Financial Wisdom content available on our website, but which service is best?
The answer usually depends on the answers to two questions:

• How do you want to use the content?
• Do you wish to allocate internal resources to the initial and ongoing management of the content?
  

If you wish to fully integrate the content into the design of your site and customize the content with references to your products, the Library of Content provides the flexibility you want. You choose the content you want and how to present and manage it. The CD includes HTML formatted articles (as well as in Word format) and "front page" templates that you can customize if you wish. However, keeping the content current will take some effort. Each quarterly Library of Content update includes new and modified content that you will want to review and probably integrate into your site. Over a year, there will probably be over 100 articles that change.

If you do not want to devote resources to the ongoing updating, Financial Wisdom handles that responsibility with our branded linked services. You simply add one link from your website to your branded site.

What are the costs of the different Financial Wisdom services?
An annual subscription to the Library of Content is $5000. The branded linked services are priced at $300 per month individually. Two sites would be $500 per month. There are no set up fees and no long term commitments. Billing is quarterly in advance and you can cancel at any time.

Does Financial Wisdom offer calculators?
No, Financial Wisdom focuses on content in the form of articles. However, we do include a few calculators in our branded linked services if you wish. In addition, there are some articles in both the Library of Content and the branded linked services that have calculators integrated into the article that were designed for the

Who writes the Financial Wisdom Content?
Mike Patterson, founder of Financial Wisdom, writes the content. Mike Patterson graduated in 1976 from Marquette University with degrees in accounting and finance. He started his career with Price Waterhouse & Co., then one of the Big Eight accounting firms, and was awarded a CPA in 1977.

For the past 25 years, Mike has worked in the financial services industry. The majority of that time has been devoted to exploring ways for financial institutions to market their products and services to individuals (and businesses) with an emphasis on helping individuals reach their long-term financial goals.

From 1980 to 1994, Mike worked in the stock brokerage industry in a variety of marketing, financial planning, product management and executive roles. Since then, he has focused on developing financial educational products and services for financial and educational institutions and his company, Financial Wisdom Marketing Services, Inc., has been offering web site content and related services.